Tips on supporting Deaf Owned Business
- Deaf owned businesses are often self-funded. This means that we depend heavily on positive cash flow, well before profit. So, if you like a business, don't just talk about how you like it; be intentional about patronizing it. That helps us keep making products for you.
- Free is the enemy of deaf owned businesses. No skillset, expertise, or partnership potential you can propose will ever compensate for the cost of doing it for free. So please stop asking. No one goes into Target and asks if they can get a product for marketing. Deaf businesses have expenses, lots of costs that you don't take into consideration. Maintaining a website, using supplies, labels, shipping, packaging during a 'free' event is costly.
- Deaf owned businesses reward loyal customers. Nothing makes us happier than telling a loyal customer we're providing a service for free. Remember when I said free was expensive? Not when your customer invests in you. You're more than willing to VOLUNTEER free for them.
- Supporting Deaf Owned businesses isn't community service; it is a choice. It is a philosophical choice, saying, "My money goes to this business because I love the service, and I know that how I spend my money expresses my values."
- Most deaf owned businesses make tiny profits. In five years, we've self-funded and poured any profit back into our company. Why? We are an essential part of deaf ecosystem, and it's more than just a business. People depend upon us, and we take that mission seriously.
- As a deaf business owner, we do not want your advice if we don't solicit it. This isn't because deaf business owners don't strive to be better—we do. It's just that you have no idea about the practicalities of our business. The theory is different from reality. We get constant unsolicited emails and DMs from various companies and/or services.
Thank you for reading.
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